Presenter: Eli Uva (3255)

Key Takeaway: Learn how to follow the steps to create viral content for FRC an team, and what to do with a platform.

Teaching the audience how to create sustainable social media content and obtain large amounts of viewership. Teaching the benefits of having a well branded team and how this translates into competitive success. Describing how to use social media algorithms, and grow accounts to large followings, leading to collaborations and sponsorships, to help your team and others. I will detail the journey the SuperNURDs took, and what it has created since.

About the Presenter:

I am Eli Uva, the Head Coach of FRC Team 3255, the SuperNURDs. I mentor all aspects of my teams, and was the key mentor in the development of our large social media platform. Since 2024 we have grown to over 110,000 followers and have achieved over 350 million views bringing around 100 million annually. I am a long time content creator, creating FRC content for the last 10 years, and have experienced many different eras of social media. I am a mechanical engineer by trade, and apply engineering principles to our social media content.