Presenters: Cathy Schulz (1538) & Elise Cronin-Hurley (1902)

Key Takeaway: Team-awareness is your most powerful strategy. Build an innate practice of team culture and impact.

Before you can build a compelling brand, develop strong leaders, or write a standout award submission — knowing your team’s true identity is everything. Teams 1902 and 1538, both 20+ year programs, have intentionally cultivated strong team cultures. They’ll share real experience and best practices for building team identity, developing authentic leaders, and a celebrated culture to create a cohesive strategy that resonates from the build space to the judges’ room.

About the Presenters:

Elise, 1902 mentor since 2011, business teams & past team lead. FIRST Volunteer: Judge, Judge Advisor, & Champs IM. Board Member for Orlando & Tallahassee Florida RPCs. FIRST Communications Network, founder. 40 years communications experience.
Cathy has mentored Team 1538 since 2009, guiding Impact and Business efforts. A dedicated FIRST volunteer, she’s served as an Impact Judge, Judge Advisor, Event Director, FLL Program Delivery Partner, and host of the 3 Day Open for FIRST LEGO League.